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So we are testing the ability to login via SMS directly from your mobile phone in various markets.
It’s all part of our ongoing effort to make Tinder more accessible to the global community.
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Argue and Dating Faces are willing to bet that they are.
According to the company, a patent-pending matching program will soon enable it to be "the only site that focuses people to work within a set framework, so visitors can find the person who will really appreciate them." Beyond the scramble for members, mergers, and the quest for innovation, online dating sites face an additional foe: age-old stereotypes.
"One of biggest challenges in our market is reaching critical mass," Bradley Moseley-Williams of told the E-Commerce Times.
"If you don't have people logging in, you don't have a business." To compensate -- and to convince casual surfers to open their wallets and become registered users -- nearly all Web dating sites initially offer limited access and communication tools for free.
At one relatively small site, An-Online Date.com, "it is free to go on an online date and to send virtual flowers," according to founder Linda Sturgeon.
Even the major dating sites struggle to overcome the widespread notion that people who use escort services and personal ads are undesirable in some way, or "leftovers." In fact, Webpersonals' Moseley-Williams is quick to point out that no one gets paid to place a personals ad at the Webpersonals site, and that most of the company's members are educated professionals living in major urban centers.
Still, the most effective counter-argument against such outdated thinking may have come in the form of the 1998 film "You've Got Mail," starring Tom Hanks and Meg Ryan.
In addition to free offers, the larger, more established dating sites are scrambling to join forces so that their growing databases will keep them well ahead of the competition.